I worked at Nike Korea's Air Max Day online event in 2018. 

The concept of this event was a " line up ". 
Many Nike lovers line up for camping to buy their favorite shoes. 
We've moved their offline camping culture to Instagram online. 

The Draw event was conducted on Nike Korea's official website and is a format in which users upload images created by Nike Korea's homepage with hash tags on Instagram. 

If you search Instagram for hash tags ' AIRMAXLINE ' and '에어맥스줄서기', you'll see characters camping in online spaces. 

I worked on 30 kinds of camping characters and objects for this event.

Character work is below except for the background.

We tried to express different characters. 
And a lot of people took part in the event and successfully wrapped it up. 

Thank you for watching.